Project: Heinz 57 Contest
Design and build a set for a student project
Last term, I production designed a student commercial for a Heinz 57 contest.
The concept was about a frustrated Jackson Pollock-esque artist who can't figure out a painting he's been working on. While pouring ketchup on his fries, inspiration strikes, and he's left with a masterpiece.
The loft pre-transformation.
Kitchen details...Michelle, Kelsey and I frantically gathered random objects to dress the sink, countertops, and cupboards. Thankfully, it looks great on camera.
Contemplating the piece...we used children's finger paints to throw around the room (easy to clean up).
The masterpiece, inspired by Frank Miller's "300" logo.
The product shot. Yum.
The final commercial can be seen here on YouTube.
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